2012年10月14日星期日

How To Use Google Analytics To View Your Audience

In the past, marketers had to put a lot of guesswork into what was working and what wasn buy wow weapons If you put an ad in a magazine and then saw an increase in sales, you were never one hundred percent certain that the magazine ad led to the increased sales. For all you know, it could have been that your product was seen on a TV show or just that word of mouth had spread.

Today, Google Analytics lets you track, with 100% certainty, where your views are coming from and what your visitors are doing. The depth of the information that the app gives you is incredible, and in fact, can be overwhelming if you just starting out. Here are three tips to get started using Google Analytics.

Google Analytics will start you off with a tracker code that will let you see where your visitors are coming from, how long they staying, what they doing and so on. Take this code and paste it anywhere on your website. If you have a widget feature on WordPress, for instance, you can paste it into a widget.

2. Play Around

The only way to really get acquainted with Google Analytics is to play around with it. As a basic primer, here are a few definitions:

Bounce rate - This refers to wow gold users who visit the landing page and then leave before clicking anything. You want to keep your bounce rate low.

Traffic sources This is the heart of Google Analytics and what it buy wow weapons can provide for you. Traffic sources simply refers to where people are coming from, where they clicking in from. This lets you know when one source is giving you a lot of visitors, and when it not.

Demographics - This refers to who is looking at your page. Demographics could have to do with location, age, sex, language, or user defined variables.

Have some fun and explore Google Analytics. You never get familiar with the software just asking other people to tell you the important parts.

3. Dig in with Extra Link Categorization

InMotion Hosting has developed a cool tool to help you categorize wow gold the links you publicize out back to your website. Make sure Google Analytics is picking up the clicks going through your publicity efforts and compare which links are giving you the best traffic.

4. Make Some Adjustments

You never know what might lead to more visitors and a lower bounce rate. Try redesigning your landing pages, try sending them to different landing pages, try advertising with new outlets, try providing new content. Try out everything and anything that you can think of and see how it affects your numbers.

At first you might not have a lot of data to work with, but if you have a blog or website that been around for a little while, then eventually you should have a lot of information that you can turn into a solid plan of action with which to improve your visibility on the web.
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